STRATEGY FORMULATION PROCESS: A COMPARATIVE STUDY BETWEEN TWO PUBLIC UNIVERSITIES

Authors

  • Marison Luiz Soares Universidade Federal do Espírito Santo - UFES
  • Pedro Antonio de Melo Universidade Federal de Santa Catarina - UFSC

Keywords:

University Management, Strategic Thinking, Strategic Planning and Strategies.

Abstract

The objective of this study was to analyze the strategic formulation process of the  Federal University of Espírito Santo - UFES and the Federal University of Santa Catarina - UFSC. Therefore, this research had as a general objective, the accomplishment of a comparative study, whose main focus was the Institutional Development Plan - PDI -, of both Universities, promoting the following discussion: The implemented strategies have been taken from what was outlined in the Institutional Development Plan? What was thought, is actually being done? In other words, whether such results are derived from Strategic Thinking or Strategic Planning. The subject in which the researcher chose to study differs in large part from the other researched áreas of university management, since it brings up issues related to public universities, which, in addition to their complex organizational aspects, have peculiar characteristics. This study, therefore, is characterized as a case study, whose methods used include theoretical research on the subject, documentary research, interviews with the respective sectors and people responsible for the elaboration and formulation of the Institutional Development Plan, conceptual basis for the formulation of the Strategic Planning and strategy formulation. It was evidenced through this study that although the IDP is a very well designed and visionary instrument, projecting both universities for a future of five years, it showed that strategic thinking is decoupled from its execution in the managerial practice of the HEIs studied.

Author Biographies

Marison Luiz Soares, Universidade Federal do Espírito Santo - UFES

Professor do Departamento de Administração e do Programa de Pós Graduação em Gestão Pública - Mestrado Profissional

Pedro Antonio de Melo, Universidade Federal de Santa Catarina - UFSC

Professor do Deaprtamento de Administração e do Programa de Pós Graduação de Administração da UFSC

Downloads

Published

2017-12-21

Issue

Vol. 1 No. 22 (2017)

Section

Artigos

License

Pelo presente Termo de Autorização para Publicação de Artigo Científico em Obra Coletiva, tendo em vista o disposto na Lei Federal nº 9.610, de 19/12/1998,  autorizamos a partir desta data, em caráter exclusivo e isento de qualquer ônus, o uso do texto, para publicação em obra coletiva a ser organizada pelo Centro Universitário de Brusque- UNIFEBE, mantido pela Fundação Educacional de Brusque – FEBE.

Declaro ainda, que o texto acima referenciado é de nossa autoria, nos responsabilizando, portanto, pela originalidade e pela revisão do texto, concedendo ao Centro Universitário de Brusque - UNIFEBE plenos direitos para escolha do editor, meios de publicação, meios de reprodução, meios de divulgação, tiragem, formato, enfim, tudo o que for necessário para que a publicação seja efetivada.

Reiteramos ainda, que esta autorização vigorará pelo prazo de 05 (cinco) anos a contar de sua assinatura, podendo o Centro Universitário de Brusque - UNIFEBE realizar neste período quantas edições julgar conveniente.